Promotion, Recruitment and Retention of Members in Nonprofit Organizations - Hardcover

by Cecilia Isabel Calderón Valencia (Author), Judith Cavazos-Arroyo (Author), Alfonso López-Lira Arjona (Author)

Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs' survival is linked to the promotion, recruitment and retention of members.

Author Biography

Cecilia Isabel Calderón-Valencia is a Research Professor at UPAEP University, Mexico. She teaches Marketing Management, Marketing Metrics and Research Methodology. She is a leading consultant in Marketing Management.
Judith Cavazos-Arroyo is Professor at the Interdisciplinary Postgraduate Centre at UPAEP University, Mexico. Her research focuses mainly on issues of social marketing and social innovation.
Alfonso López-Lira Arjona is a leading consultant and Research Professor in management, innovation, and entrepreneurship at Universidad Autónoma de Nuevo León. As a national accredited researcher, he is interested in business growth and organizational innovation.